Desperate to stop bingeing but just don’t know how?

Welcome. You’re in the right place.

Have you been battling with food for as long as you can remember?

Feeling totally out of control—either “being good” or eating anything you can get your hands on

Trying everything you can think of to fix your eating—but nothing has lasted

Searching for answers—but feel defeated, despairing and exhausted

Your eating doesn’t make sense.

After all, you’re successful in so many other areas. From the outside, your life looks wonderful.

But this food thing drags you down over and over again.

Inside, you feel like a failure—demoralized, ashamed and brimming with self-loathing.

You hate the bingeing. But can’t find a way to stop.

The YoYo Freedom approach could be just what you’re looking for.

Coaching can offer the missing part of the puzzle. It did for me, and has done for many people I've worked with.

Are you struggling with bingeing or overeating?

My name's Gemma Keys.

I'm an Internal Family Systems Practitioner and a Certified Life Coach.

Ask me anything at all about how YoYo Freedom can help you.

No pressure, no obligation (we’ve all had quite enough of that, after all!)

Coaching will help you ...

  • create change that lasts—through understanding the parts of you that want to binge and helping them heal
  • establish new eating patterns—by learning how to attune to your body’s needs from the inside
  • grow in confidence around food—with personalised tools and support every step of with way
  • discover strategies to recover quickly—if you ever eat foods you wish you hadn’t
  • uncover what works best for you—by fostering supportive habits that feel good
  • find a new way to thrive—in a safe space of understanding, compassion and zero judgement

So, if you are ...

regularly eating more that you want to, often in large quantities

desperate to stop bingeing, but just don’t know where to start

totally stuck, after trying every “fix” you can think of

feeling broken, convinced that there must be something wrong with you

awash with shame, and find it difficult to talk to anyone about your bingeing

beating yourself up, about your eating, your body, and who you are

YoYo Freedom can help you find a way out.


Frequently Asked Questions

In my experience, binge eating is absolutely miserable, whether or not you meet the diagnostic criteria for Binge Eating Disorder. Many people never seek help. The following information is for you if you would like greater clarity surrounding diagnosis and support options. I encourage you to undertake your own research into local or national provisions if you would like to access more resources closer to home.

Binge eating disorder was first recognised in the 5th Revision of the American Psychiatric Association’s Diagnostic and Statistical Manual in 2013.  It is now acknowledged throughout the medical world, including by the National Heath Service (NHS), British Psychological Association (BPS) and Royal College of Psychiatrists (RCPsych) here in the UK.

The main symptom is described as eating very large amounts of food in a short time, often in an out-of-control way. 

Other symptoms may also include:

  • eating very fast during a binge

  • eating until you feel uncomfortably full

  • eating when you're not hungry

  • eating alone or secretly

  • feeling depressed, guilty, ashamed or disgusted after binge eating

The NHS recommends that, if you think you may have binge eating disorder, you should see your GP as soon as you can.

The main treatments for binge eating are:

  • guided self-help programmes

  • cognitive behavioural therapy (CBT)

  • medication used in combination with therapy or self-help

Source: NHS (2017), Binge Eating Disorder, viewed 6 April 2020 <>.

If you struggle with binge eating, you probably already know it can feel absolutely awful and be detrimental to your physical, emotional and mental wellbeing. In short, it pulls you down and prevents you showing up for the life you want to be living. 

Binge eating shouldn’t be taken lightly so it’s important to explore your options and find support that feels right for you. 

If you’re generally functioning well in your life and would like to try a non-clinical approach, coaching may be just what you’re looking for.

You can also work with a coach to provide regular additional support alongside another form of treatment or therapy.

You will know if coaching feels right for you. Trust yourself as you find what you need.

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